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- Abilene paradox
- Action Bias
- Actor-Observer Bias
- Adverse Selection
- Affect Heuristic
- Affective forecasting
- Afterimage Effect
- Ambiguity effect
- Anchoring
- Anthropomorphism
- Antifragility
- Apophenia
- Appeal to novelty
- Appeal to probability fallacy
- Argument from fallacy
- Armchair fallacy
- Attentional bias
- Attribute substitution
- Authority bias
- Autokinetic Effect
- Automation bias
- Availability Cascade
- Availability heuristic
- Backfire effect
- Bandwagon effect
- Barbell Strategy
- Barber Pole Illusion
- Barnum effect
- Base rate fallacy
- Bayesian Updating
- Belief bias
- Bias blind spot
- Binocular Rivalry
- Bizarreness effect
- Black Swan Theory
- Bounded Rationality
- Bucket error
- Bystander Effect
- Calibrated Confidence
- Cathedral effect
- Certainty Effect
- Change blindness
- Change Deafness
- Checker Shadow Illusion
- Cheerleader effect
- Chesterton's fence
- Choice Overload
- Choice-supportive bias
- Circle of Competence
- Clustering illusion
- Cocktail Party Effect
- Cognitive Dissonance
- Cognitive Load Theory
- Color Constancy
- Compromise Effect
- Confabulation
- Confirmation bias
- Congruence bias
- Conjunction fallacy
- Conservatism
- Continued influence effect
- Contrast effect
- Cross-race effect
- Cryptomnesia
- Cue-dependent forgetting
- Curse of knowledge
- Decision Fatigue
- Declinism
- Decoy effect
- Default Effect
- Defensive attribution hypothesis
- Denomination effect
- Diffusion of Responsibility
- Disposition effect
- Distinction bias
- Door-in-the-Face Technique
- Dual Process Theory
- Dunning-Kruger effect
- Duration neglect
- Ebbinghaus Illusion
- Ecological Rationality
- Effort justification
- Egocentric bias
- Eisenhower Matrix
- Empathy gap
- Endowment effect
- Epistemic Humility
- Epistemic vs Aleatory Uncertainty
- Escalation of commitment
- Essentialism
- Expected Utility Theory
- Extension neglect
- Extrinsic incentive error
- Fading affect bias
- False consensus effect
- Falsifiability
- Fast and Frugal Heuristics
- Feedback Loops
- Figure-Ground Perception
- First-Principles Thinking
- Flash-Lag Effect
- Focalism
- Foot-in-the-Door Technique
- Framing effect
- Free Energy Principle
- Frequency illusion
- Functional fixedness
- Fundamental attribution error
- Gambler's fallacy
- Generation effect
- Goodhart's law
- Group attribution error
- Group Polarization
- Groupthink
- Halo effect
- Hanlon's Razor
- Hard-easy effect
- Hawthorne Effect
- Hedonic Treadmill
- Heuristics and Biases Program
- Hindsight bias
- Horn Effect
- Hot-hand fallacy
- House Money Effect
- Hyperbolic discounting
- Identifiable victim effect
- IKEA effect
- Illusion of asymmetric insight
- Illusion of control
- Illusion of Explanatory Depth
- Illusion of external agency
- Illusion of transparency
- Illusion of validity
- Illusory correlation
- Illusory superiority
- Illusory truth effect
- Immune neglect
- Impact bias
- Implicit stereotypes
- In-group bias
- Inattentional Blindness
- Information bias
- Information Theory
- Insensitivity to sample size
- Inversion
- Just-world hypothesis
- Kanizsa Triangle
- Lake Wobegone effect
- Law of Closure
- Law of narrative gravity
- Law of the instrument
- Law of triviality
- Learned Helplessness
- Less-is-better effect
- Leveling and sharpening
- Levels of processing effect
- Lindy Effect
- Loss aversion
- Magic number 7+-2
- Map is not the territory
- Margin of Safety
- Masked man fallacy
- McCollough Effect
- McGurk Effect
- Memory inhibition
- Mental accounting
- Mere exposure effect
- Metacognition
- Misattribution of memory
- Misinformation effect
- Modality effect
- Money illusion
- Moon Illusion
- Moral Hazard
- Moral luck
- Motion Aftereffect
- Müller-Lyer Illusion
- Murphy's Law
- Naïve cynicism
- Naïve realism
- Nash Equilibrium
- Negativity bias
- Neglect of probability
- Next-in-line effect
- Normalcy bias
- Not invented here
- Nudge Theory
- Observer-expectancy effect
- Occam’s razor
- Omission bias
- OODA Loop
- Opportunity Cost
- Optimism bias
- Optionality
- Ostrich effect
- Out-group homogeneity bias
- Outcome bias
- Outside View
- Overconfidence effect
- Overjustification Effect
- Pain of Paying
- Pareidolia
- Pareto Principle
- Parkinson's Law
- Part-list cueing effect
- Peak–end rule
- Pessimism bias
- Peter Principle
- Phi Phenomenon
- Picture superiority effect
- Placebo effect
- Planning fallacy
- Pluralistic Ignorance
- Ponzo Illusion
- Positivity effect
- Post-purchase rationalization
- Predictive Processing
- Prejudice
- Primacy effect
- Prisoner's Dilemma
- Pro-innovation bias
- Processing Fluency
- Projection bias
- Prospect Theory
- Pseudocertainty effect
- Publication bias
- Pygmalion Effect
- Reactance
- Reactive devaluation
- Recency effect
- Recency illusion
- Reciprocity Bias
- Reference Class Forecasting
- Regression to the Mean
- Representativeness Heuristic
- Restraint bias
- Rhyme as reason effect
- Risk compensation
- Rosy retrospection
- Rubber Hand Illusion
- Sapir Whorf Korzybski hypothesis
- Scarcity Effect
- Scout Mindset
- Second-order Thinking
- Selective perception
- Self-consistency bias
- Self-Fulfilling Prophecy
- Self-licensing
- Self-relevance effect
- Self-serving bias
- Semantic Priming
- Semmelweis reflex
- Serial position effect
- Serial recall effect
- Signal Detection Theory
- Size Constancy
- Social comparison bias
- Social desirability bias
- Social Loafing
- Source confusion
- Spacing effect
- Spotlight effect
- Status quo bias
- Stereotyping
- Streisand Effect
- Stroop Effect
- Subadditivity effect
- Subjective validation
- Subliminal Priming
- Suggestibility
- Sunk cost fallacy
- Survivorship bias
- Swimmer's body illusion
- Synesthesia
- System justification
- Systems Thinking
- Telescoping effect
- Testing effect
- Thatcher Effect
- Third-person effect
- Time discounting
- Time-saving bias
- Tip of the tongue phenomenon
- Trait ascription bias
- Troxler Effect
- Ultimate attribution error
- Uncanny Valley
- Unit bias
- Unknown Unknowns
- Via Negativa
- Von Restorff effect
- Weber–Fechner law
- Well-traveled road effect
- Zeigarnik Effect
- Zero sum bias
- Zero-Price Effect
- Zero-risk bias